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Day 1: The Adventurer

Buy a Castaway Shirt and get the Oil Wash Tee,
Schooner Boat Short, and Buff 50% off

Where will your day lead? When a simple outing won’t do, you are always ready to up your game. Define it however you like: unusual, different, exciting, and maybe even a touch of danger. For the Adventurer, that spark of adrenaline is the mark of a successful weekend.

Explore the unknown in the comfort of our Schooner Boat Shorts, a versatile swim-to-hike piece, with numerous pockets for everything you need for the day. Pair these shorts with the softness of an Oil Wash Tee and layer on the warmth for those chilly mornings with the Castaway Shirt. Top everything off with the UV sun protection of our CoolNet Buff for your “off-the-beaten-path” plans.

Day 2: The Zoomer

Giving you the gift of looking good during your Zoom
conference- Enjoy 30% off these items!

Ok, maybe not by birthdate, but certainly a Zoomer by occupation. Like it or not, we share in the ubiquitous video chat by necessity these days. Rolling with the changes, you use technology to your advantage and make it work. Ever adaptable, you are not about to let things slide just because you can’t be there in person.

Everyone knows the plus side to video-conferencing is wardrobe flexibility. Take care of business the soft comfort of our 100% cotton Castaway Drawstring Short. Throw a stylish Coastal Quarter Zip in India Ink over a collared Oxford and look perfectly put together.

Day 3: The Traveler

Snag 20% off these top sellers for your next getaway!


“It’s not down in any map; true places never are.” – Herman Melville

If this quote resonates with you, then you may be the Traveler. Your mind fully appreciates the entirety of what travel is – the sights, cultures, cuisines, and locales. For you, it is so much more than simply checking off a destination. You dive fully into a world of exploration and drink in the richness of your immersed experience.

Pack your Key West Weekender Duffel and off you go! So many places are best explored on foot, and for those adventures, we recommend the breezy, coolness of our Linen Beach Pant paired with a Short Sleeve Ernest Linen. Linger into the evening hours and pull over the Channel Marker Sweater to keep the chill at bay.

Day 4: A Red Cap For You

Who doesn't love free stuff?  Our signature cap features our fierce swordfish embroidery logo on the front and Madda Fella cursive logo on back. Made of 100% cotton chino twill and vintage washed for a faded appearance. Featuring a pre-curved bill and self-fabric strap with antique brass slide buckle closure and tuck-in grommet.

Day 5: The Coach

Keep the chill off with the Windbreaker. Buy this jacket and get the Five O’clock Polo and Buccaneer Cargo Short 40% off!


Do you find that you answer to someone yelling out “COACH” as readily as you do your own name? As the Coach, you are a source of encouragement and inspiration to your athletes. Teaching more than just the game, you lay the foundations of teamwork, how to handle the disappointment of defeat, graciousness in victory, honoring your opponents, and respecting your teammates.

Be the best-looking coach on the field in our Buccaneer Cargo Short paired with the Five O’clock Polo. The sturdy design of these shorts will let you demo the next running route, and you will appreciate the convenience of the large side pockets. Our soft, faded polo comes in an array of colors to take you into game day in style.

Day 6: The Homeschool Teacher

You’ve been working hard and deserve to treat yourself to a new classroom outfit - 25% off the Oxford Pant, Water Landing and Sunset Solid Oxford


When challenge presented itself, you adapted and found a way to continue one of the most vital and important roles a person can fill – the education of our youth. Whether you are a homeschool dad or a teacher working with dozens of students in different home environments, with different learning needs, and different equipment, you have found a way to provide stability and open young minds to new ideas and possibilities.

Keep it casual-professional in our Water Landing Oxford Shirt – it looks fabulous in front of a chalkboard and shows up great when video-conferencing. Our Oxford Cross Dye Rollup Pant will ensure your comfort as you move through your day. On Fridays, switch it up with the soft colors of our Sunset Solid Oxford to take you into a well-deserved weekend.

Day 7: The Dog Dad

 Buy a Beach Vest and get the Oil Wash Henley and All Terrain Shorts 30% off

A jingle of the leash, and your pup’s ears perk up. Your pal dashes to the door, circling with an excitement and enthusiasm that remains the same no matter how many times you head out. As for you, you wouldn’t miss these times together for the world. Exercise, time to reflect and unwind, fresh air. No matter which part you like best, you know that what’s good for your pup is good for you, too. Your best pal and you are inseparable.

Enjoy your outdoor adventures in the style and convenience of the All-Terrain Short. It has plenty of extra pockets to store your keys, leash, and treats for your pal. Don’t ever forget the treats! Our Oil Wash Henley will keep you comfortable and cool with a light, soft, and wicking fabric.

Day 8: A Surprise For You

20% Off Site Wide All Orders Over $100.

Day 9: The DIYer

BOGO - Buy either a Castaway Hoodie or Buccaneer Cargo Short and get the other 50% off

Tinkering is not your style – you’re a do-er. And you’re not about to pay someone to do a job you can do yourself. Whether your project encompasses a weekend or a month, once you set your vision in motion, you will see it through to completion.

Comfort and ease of movement are important for these tough projects. The Buccaneer Cargo Short will satisfy these needs, and you will appreciate the convenience of large side pockets to hold those extra tools. The Castaway Hoodie gives you warmth for working in the garage or extending your work into the cool evening hours.

Day 10: The Mixologist

20% Off All Linen Shirts and Shorts

Shaken, stirred, blended, or neat, the Mixologist knows how to get the party started. With a passion for combining different tastes and an appreciation of the techniques to bring them together, you thrive on creating the new and amazing. Your gift for “seeing” flavor signatures and bringing your vision together regularly delights the palates of your guests.

A necessary part of your wardrobe mix should be our Truman Linen Short. Soft, yet sturdy, it allows you to gather those ingredients in style. It pairs with just about anything in your closet, so you can focus on mixing up the ultimate taste experience for your guests.

Day 11: The Fireside Storyteller

30% Off The Bonfire Quarter Zip, The Key West Poplin, and The Stock Island Shorts

As the days get shorter and the nights get cooler, the warmth of the fireside draws us in. Here, the Storyteller truly shines. Illuminated by the flickering glow of the flames, upturned faces with rapt attention gather around. You captivate with vivid details, your words filled with meaning and emotion. Equal parts art and performance, there are few who can deny the magic of a story told fireside.

Feel warm and comfortable as you spin your tale in our Stock Island Oxford pants. The Cloudburst color is topped in style with the Key West Poplin in Grapefruit Crush. As the fire dies down and your story comes to a close, pull over the Bonfire Quarter Zip Sweater to ward off the chill.

Day 12: The Sale

25% Off Site Wide