Our Story

Seaplane floatign in shallow water off the coast of the Keys

Hand-crafted for Adventure

Madda Fella is Caribbean slang used to express passion and adventure. It’s that moment when a trophy fish bites so hard you almost fall out of the boat. It’s that instant when your seaplane hits the water and you’re suddenly floating on endless blue. Madda Fella is all about the unpredictable excitement of Key West adventure, and the namesake and inspiration of our brand.

Born and bred in the Florida Keys

Born and Bred in the Florida Keys

Madda Fella is founded on a simple idea: When it’s playtime, you need clothing that plays as hard as you. Clothing that’s perfect for all day offshore and all night on the town. With colors influenced by the rich palette of Key West and high-quality fabrics designed to be rugged, yet comfortable and timeless, we make sure that no matter what you’re doing, you look good doing it.